A line of concrete jewelry holders designed for an online brand PDpaola. The design is inspired by the concrete jungle that our cities are, It has 7 different blocks, each provides a different function and the 8th block is used to provide elevation. The design urges the user to make their own combination of heights and arrangements to aid their everyday use- ‘build your own city’. Concrete as a material presents contrast to the delicate, shiny jewelry with its rigidness and coarseness.